Our mission

Our mission is to empower our community to lead the way to a healthier, simpler and more sustainable lifestyle by changing our consumption habits.


Our values

Sustainability: We strive to minimize our environmental impact 

Simplicity: Less is More. We don’t need much to be happy

Respect: We respect others in their opinions and practices, we respect animals, we respect our environment, we respect nature

Common sense: We question our actions and make wise decisions


Who is Ekologicall?

Ekologicall is a small business and a one woman show.

My name is Valerie, and I am the owner and founder of Ekologicall. Born and raised in France, I have been living in Charlotte, NC since 2012. I am married and have 2 wonderful children, who are the main reason why I do what I do today. 

I grew up in the countryside of Normandy. My grandparents were farmers, and I spent all of my free time with them. I learned how to milk cows, make butter, feed animals, cook and so much more. After a career in Human Resources in France and in the United States, the disconnect between my personal values and the reality of the corporate world couldn't stop growing. In the meantime, the more I educated myself on pollution and climate change, the more I realized that changes needed to happen now and fast! I want to be a part of that change, make a positive impact and gather as many as possible to join me on this journey. 

How do we make that happen? 

I am convinced that education and simple changes can have a big impact on our environment, our health and our happiness. So I created Ekologicall, because Ecology should be Logic for All  I want to offer sustainable alternatives, safe for us and for our environment. I want to inspire our community to reduce waste, switch to a mindful consumption and live healthier, while protecting our sublime planet. Each person encouraged to rethink his or her consumption habits is a big win. 

The products you will find at Ekologicall are easy swaps you can make. They are carefully selected to replace most of the disposable products we use daily. Our vendors share the same vision for sustainability and fair labor.

Hoping I answered the question, please feel free to contact me if you ever have ideas, encouragement, product suggestions or additional inquiries. I'd love to hear from you!

Have a Green Day!